Since 1843, with unique single-mindedness and sense of purpose, the Krug family has proudly cultivated the markedly individual character of their exceptional champagne. Theirs is a living legend, a certain idea of excellence that has been quietly redefined through six generations without a break. Krug s founder, Johann-Joseph Krug, was a maverick who turned his back on a comfortable position in an established champagne house to strike out on his own. He had not only the vision, but also the talent, to achieve his ambition of creating a champagne with a taste quite unlike any other. Subsequent generations of the Krug family not merely honoured his achievement, but amplified it, bringing genuine pride and passion to their craft. From meticulous grape selection, through the birth of the wine in small oak casks, to the intricate process of "assemblage", followed by long years of aging in the cellars, Krug champagne is the culmination of painstaking care and unrivalled craftsmanship. The result is a taste that is instantly identifiable and utterly unforgettable - a breathtaking abundance of flavours, an extraordinary contrast of richness and power, freshness and finesse. Not only is Krug a personal favourite of experts and connoisseurs, it is regarded the world over as the ultimate expression of discernment and individuality. Krug today is the result of a continuity - of vision, of spirit, of passion - that is an absolute rarity in any time or place. To discover Krug is to share in that spirit, to sense that passion, to experience something truly exceptional. Intense, inspiring, individual, Krug is a revelation every time.
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