Region: Venezuela
HOW IT ALL STARTED…
The history of Diplomático began in Venezuela in 1959, with the establishment of the distillery where all of its rums are produced. At that time Licorerías Unidas S.A (LUSA) owned the distillery and the main shareholder was Seagram’s International, which was one of the biggest wine ans spirits companies in the world.
In 2002 LUSA was put up for sale, including assets such as the distillery and a premium rum brand called Diplomático. Initially, it was exclusively sold in its local market. A group of Venezuelan entrepreneurs, most of them with extensive experience in the spirits industry, believed in the potential of this company. They decided to take their chance and made an offer to acquire it. That same year LUSA became 100% Venezuelan and privately owned, and adopted its current name: Destilerías Unidas S. A. (DUSA). The company is one of the largest rum producers in Venezuela.
Today Diplomático is distributed in over 80 countries. It holds the “Ron de Venezuela” DOC (Protected Denomination of Origin) and is recognized as one of the finest rums in the world.
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